Film and fashion echo each other in the sense
“Film and fashion echo each other in the sense that they’re sort of a condensation of our daily lives,” Metrograph programmer Aliza Ma told Vanity Fair. “And they turn the things that happen during our lives into a narrative, a metaphor, an iconography.”
The afternoon-long event in the middle of N.Y.F.W. was an effort to allow fashion and film people to interact for more than a few minutes, an increasing rarity during one of the most over-scheduled weeks on fashion’s calendar. “Yes, [they] have the access,” M2M’s executive producer Susan Hootstein told V.F. “But are you really part of something? Or are you just peeking into it?”
Ma also hopes the series will be a more accessible entry point for anyone with an interest in fashion and film, whether or not they work in either industry. “Fashion Week, as an idea, has just been cheapened so much over the years. Now you have these giant companies buying out these huge venues and inviting everybody to these shows,” she said. “But it’s very easy to find other ways to activate interest around clothes, and film is one of the best ways to do it. It’s also more democratic. It’s not one of these fashion shows where you have to be invited, or a massive show at Madison Square Garden where you have to wait for hours and then it’s over in a flash.”
